Student
Campaign
PROJECT
#0063
CATEGORY
CLIENT
Medix College
DATE
October 2023
During onsite of COVID-19 lockdowns, conceptualized 4-week virtual campaign for World Teacher's Day. Developed online visuals, copy, and strategy to highlight educators of our future healthcare heroes. Utilized user-generated content and extracted valuable strategic insights–with a 41.6% increase in engagement and 102.4% in impressions.
Client
Bookings
PROJECT
#0059
CATEGORY
Design
CLIENT
madebyanna
DATE
April 2022
Personal project featuring a modern and minimalistic take on 2000s aesthetic and design. Developed a campaign launch for 2023 client bookings. Redesigned 2006 version of Nokia 5300 phone. Utilized warm, pastel grainy gradients–with a play on notifications and buttons acting as services to order.
Yoni
Wipes
PROJECT
#0051
CATEGORY
Design + Photo
CLIENT
Soulful Soleil
DATE
January 2022
Design and photographed packaging for travel yoni wipes and bulk box. Warm, soothing gradient background with delicate, minimalist line-work. Earthy palette to represent natural and biodegradable product. Paired with soft pink orchid, matching brand palette, to gently symbolize the yoni.
Research
Slide Deck
PROJECT
#0047
CATEGORY
Presentation
CLIENT
Kyle Williams
DATE
September 2021
Meticulously designed an academic presentation for a Toronto Metropolitan University (TMU) [formally known as Ryerson University] research conference. Monochromic illustrations (drawn by Kyle Williams) with vector illustrations–following TMU's branding palette.
Anchor Map
Infographic
PROJECT
#0044
CATEGORY
Artwork + Design
CLIENT
Generation Chosen
DATE
August 2021
Custom digital painting to visualize the four pillars under Generation Chosen's curriculum. Clean video game-like composition to appeal to youth demographic. Anchor map (with legend provided) and infographic style to provide a contemporary take on conveying educational content.
King Slice
Website
PROJECT
#0042
CATEGORY
Web Design
CLIENT
King Slice Pizza
DATE
July 2021
Complete website redesign that utilizes shapes to represent ingredients. Deconstructed visuals and line work of menu items for a clean and minimalistic blueprint-like design. Muted red accent to compliment monochromatic palette. Applied visual hierarchy to increase usability of UX/UI.
Identity System
PROJECT
#0011
CATEGORY
Brand Identity
CLIENT
Hello Local Shops
DATE
July 2020
Rebranded 'Moms & Mini' to 'Hello Local Shops' to provide accessibility and inclusion for local businesses. Vibrant palette paired with a fun script and modern sans serif font–invoking theme of creativity and social hub. Welcoming visuals to attract community members to shop/support local.
Social
Media
PROJECT
#0036
CATEGORY
Strategy
CLIENT
Career College Group
DATE
October 2020
Achieved a 78% increase in brand awareness through marketing strategies–for 2 private colleges, across 5 campuses. Advocated for student voices and industry-related campaigns for on-site and online initiatives. Authentically captured essence of community and education through inviting illustrations and SEO optimized social messaging.
Pilot Launch
PROJECT
#0018
CATEGORY
Design
CLIENT
After Sc-Kool
DATE
July 2021
Designed flyer for the pilot launch of ASK's after school program. Palette of primary colours and abstract shapes to represent creativity and diversity in education. Decorative, bubbly font to pair connection between STEAM and arts education–connecting to youth audiences.
Career
Headshots
PROJECT
#0031
CATEGORY
Photography
CLIENT
Career College Group
DATE
November 2020
Photographed and directed headshots for Career Services team at a private college. Neutral and dark apparel to contrast light and professional background of medical laboratory. Light and natural airbrushing with added texture for a clean, professional look.
